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TRANSFORMATIONAL PLANNING:
HOW TO PLAN FOR THIS REVOLUTION IN MANUFACTURING
LeanTechniques requires that an organization clearly define what is Valuable to its Customers in product, price, feature, or service terms as a Brand. It is critical that a Brand Value Matrix be defined in terms that can be organizationally understood. Then the organization evaluates its gaps in its own efforts and those strengths and weaknesses of competitors. From this analysis, a plan is developed that identifies the steps needed to improve the position of a company in the Brand Value Matrix verses competition.
For most companies, day to day activities steal the needed time to complete the study and gain the depth of knowledge to establish a vision and plan for implementation that use LeanTechiques. Those companies that do develop these plans are usually amazed at the opportunities available to them to gain market share while prices increase by 5% or more, improve products and quality, while reducing delivery times and costs to become competitive to countries such as China or Mexico. LeanTechniques has the capabilities to aid your organization in developing this vision and plan.
BRAND VALUE MARKET RESEARCH AND MANAGEMENT:
HOW TO DETERMINE BRAND VALUE THROUGH RESEARCH
Brand Value Market Research uses focus groups or other survey techniques to develop a matrix that quantifies how important the feature, function, and service issues of a product are verses price. In most cases, price represents 20 to 40% of the buy decision. The most essential information for a company to know is how important the non-price items are and how they compare to competition. It is the non-price items that present the most economical means to competitive gains. Remarkably few companies understand this Brand Value Matrix for their products. Those who do, organize their companies through LeanTechniques to best serve their customers are gaining share with Price Premiums.
This research can be done is several ways. Focus groups are used in the beginning to scope the important elements of the price and non-price matrix. Preliminary competitive positions are also developed. As needed, survey techniques are then used to verify the elements of the matrix. For most companies, this entails properly structured phone or mailed surveys. At times, other techniques, such as conjoin analysis, are needed to assure accuracy.
This research is usually conducted by LeanTechniques for the first time, but developed with the view that company staff will complete subsequent surveys. This approach insures that changing market trends are quickly spotted.
Services Overview:
Transformational Planning
Brand Value Market Research and Management
Manufacturing and Administrative Implementations
Total Productive and Predictive Maintenance
Integrated Systems Design and Implementations
Lean Accounting
Operations friendly ISO implementations
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